Coordinated by Gold Coast Swim Fashion Festival, whose purpose is to establish a creative hub on the Gold Coast for young designers from the Asia Pacific region, the Australian Resort & Swim Week is a celebration of the beach and summerinspired fashion that is unique to Australia. The event incorporates a range of key elements including a one-of-its-kind designer development and mentoring program. Between January and November, sessions run by Australia’s leading fashion experts, business minds and digital commercialisation trainers are offered to emerging designers from the Asia Pacific region. During this time, designers are given the opportunity to present a mini collection of swim and over-swim styles, resort wear and accessories, with an emphasis on both creative design and commercial viability. The most promising designers of the group are then selected to showcase their ranges at the Design Awards, which are the largest of their kind in Australia in the area of swim, resort wear and accessories for students and emerging designers. The Pindara Private Hospital SunSafe Design Award will be presented by Pindara Private Hospital skin cancer surgeon Dr Craig Layt to the designer who is judged to have created the most practical, innovative and yet attractive swimwear option. It recognises emerging designers with creative flair, sound business acumen skills, and foresight, and most of the entrants in the category have been inspired by their own lifestyle or personal experiences. Kate Davis-Steer, the creative mastermind behind emerging Australian swimwear label SunSoaked, was so inspired by her mother’s experience with melanoma she decided to create a sun protection label that was chic and fashion focused without compromising on UV protection. For Lucy Tait and Beth Neville, the design duo behind The Selkie Project, the decision to launch their label was borne out of their frustration at not being able to find sun smart but fashionable “rashies” or surfing shirts. Both women are surfers from Byron Bay and identified a gap in the BEAUTY 62 Pindara Magazine 2016
Pindara Private Hospital Magazine - Issue Eight
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