Australia has long been renowned for its sunny weather and beautiful beaches. Lately, it has also been turning heads on the international fashion stage, with the industry touted as one of the strengths of the nation’s economy, generating $12 billion annually and employing more than 220,000 Australians. Aside from fortifying the country’s reputation as a land of leisure, it might be difficult to see what these two concepts have in common, but according to Pindara Private Hospital CEO Trish Hogan, there’s a strong correlation. With skin cancer rates continuing to rise in Australia, despite ample warning and education, it is more important than ever for people to do more to protect their skin from the sun. The time has come for fashion designers to pay more heed to Australia’s harsh sun when designing their product lines. In order to encourage swimwear designers to explore designs that are not only aesthetically pleasing but also protect wearers from the sun, Pindara Private Hospital is taking a proactive approach to sun safety by sponsoring the SunSafe Design Category in the 2016 Australian Resort & Swim Week Design Awards. Set to be held at the Gold Coast Convention and Exhibition Centre from November 17 – 20, the Design Awards are a part of an annual competition that recognise the 14 most talented emerging designers in the Asia Pacific region, across a range of categories including Resort Wear, Active Wear and Swim Wear. pindaramagazine.com.au Pindara Magazine 61
Pindara Private Hospital Magazine - Issue Eight
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