Sunland Group: An Extraordinary 30 Years of Sunland had its genesis when Soheil Abedian, current Executive Chairman, arrived as an immigrant to Australia in 1981. For Soheil, architecture is a touchstone for humanity in an enlightened society. PROPERTY ‘Architecture as Art’ THROUGH THE YEARS THAT FOLLOWED, THE CITY AND ITS PEOPLE EMBRACED THE SUNLAND ETHOS OF DESIGN EXCELLENCE AND QUALITY. THESE CORE PRINCIPLES HAVE REMAINED CONSTANT TO THIS DAY, RESULTING IN THE CREATION OF ARCHITECTURAL DESTINATIONS THAT STAND AS TRUE TESTAMENTS TO THEIR TIME AND PLACE. Through Sunland’s enduring commitment to creating art through architecture, their legacy is one of design-driven balance and harmony. Design is paramount in everything Sunland has created throughout their 30-year history, from the very first luxury home in 1983, to the iconic Palazzo Versace on the Gold Coast and the landmark Q1, the world’s tallest residential tower. Sunland’s projects in recent years have been recipients of many industry awards and recognised for their contribution to the architectural and social fabric of Australian communities. This commitment to architectural excellence is evident across their entire portfolio, setting them apart from their peers and enabling them to create vibrant and sustainable communities that enrich the lives of generations. Sunland has a rich tradition of developing communities in premium locations, offering exclusive lifestyle and leisure opportunities to the home owner. Every Sunland home is expertly designed and crafted to create a synergy between the built and natural environment and a feeling of balance and harmony. This focus also extends beyond the home to the broader community, where Sunland has pioneered the concept of urban artscape. Sunland recognises the need for communities to have their own identity and deliver this through sculptured entry statements, open space and master-planned parklands. The result is a highly valued and distinctive community environment enhanced by beauty and artistry. Sunland’s operations are well established along the east coast of Australia in key locations in Queensland, New South Wales and Victoria and are rapidly expanding its footprint across Australia with a growing portfolio of its precincts. These include the Queensland precincts of Peninsula Residences The Glades, The Concourse Royal Pines, The Address Sanctuary Cove and The Pines Pacific Pines; Chancellor in Victoria; and The Parc in NSW. Each of these projects reflects the desire of the Sunland Group to set the benchmark for residential communities within Australia, through the development of precincts that aim to provide residents with an unmatched lifestyle and to continue to create bespoke buildings and residential communities that tailor to the needs of each location they are situated in and the residents who inhabit them. Sunland Group inherently understands that in an era characterised by both complexity and opportunity, a visionary company carves out its own unique niche, engaging its customers, predicting and meeting their needs, touching and enhancing people’s lives by building better communities. The cyclical nature of the world economy has seen dramatic changes, nationally and globally, across the decades of Sunland’s operation. While the group’s aim has always been to design for specific markets and clearly understand their specific needs, Sunland believes the desire for security, convenience, technology, comfort and a return to the simpler things will be common to the current market’s various segments and to future generations. Through attention to design innovation, sustainability and a concentrated focus on delivery, Sunland will maintain its capacity to comprehend and connect with their expectations. As a collaborative organisation, Sunland engages beyond the corporeal and create living environments where there is connectivity between design excellence and social engagement, generating a sense of belonging that reinforces the very nature of community. pm pindaramagazine.com.au Pindara Magazine 39
Pindara Private Hospital Magazine - Issue One
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