TRAVEL The new Rolls-Royce Dawn greets the observer with a striking yet elegant exterior design with classic Rolls-Royce appearance and presence. It is the most vibrant Rolls-Royce yet with charming and alluring qualities that bring a new level of finesse, sophistication and refinement in a drophead coupé – a serene yet exhilarating sense of uncompromised freedom. It offers a new level of effortlessness and a relaxed sensory experience with an underlying exhilaration and dynamism. All this without a single compromise to comfort and space. This new Rolls-Royce embodies dynamic and social qualities that will attract a broader, younger and more socially-aware audience around the world. Contrary to media speculation, the new Rolls- Royce Dawn is not a Wraith drophead. 80% of the exterior body panels of the new Dawn are newly designed to accommodate an evolution of Rolls- Royce’s design language and to encapsulate highly contemporary, four-seat super-luxury drophead architecture. The aim was clear. To do what no other car manufacturer had achieved so far – make a car that looks as beautiful with its roof up as with it down. One could almost say that the result of the design team’s restless endeavours has been to make the new Rolls-Royce Dawn two cars in one. Exterior design The Rolls-Royce Dawn maintains timeless Rolls- Royce design principles – 2:1 wheel height to body height, a long bonnet, short front overhang, a long rear overhang, an elegant tapering rear graphic and a high shoulder line. All this tradition is delivered in a beautiful and thoroughly contemporary design. Like an athlete, Rolls-Royce Dawn appears poised, taught and ready to go. The latent acceleration and tension in the surfaces are increased through completely new panels which evince curvature that creates a tighter surface and a more powerful silhouette, hinting at what lies beneath. Dawn’s powerful and striking front end gives it a sensuous yet edgy, almost masculine look whilst the bold sweeping shoulder line becomes even more sensuous as it flows over the swell of the rear wheels, accommodating a wider track. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy’s wings, evokes the sight of a jet’s vapour trail, hinting at the car’s dynamism. With its high shoulder line, massive C-pillar and horizontally narrow side window aperture, when viewed from side-on and roof up, the car looks akin to a lowslung ‘hot rod’. At the front, the grille is recessed by approximately 45mm whilst the lower front bumper has been extended 53mm compared to Wraith. This has been done to focus the eye on the jet air intake face and to make the car feel focused, even when standing still. The grille design helps accelerate the tension of the car towards the rear shoulders, again emphasising the unique elegance of Dawn. Dawn is a Rolls-Royce that feels completely at home on the Route Napoleon.
Pindara Private Hospital Magazine - Issue Eight
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