Compromise is not a word recognised in the Rolls- Royce lexicon. Indeed the company continues to live by the clarion cry of co-founder Sir Henry Royce to, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.” The first part of this maxim – “Strive for perfection in everything you do” – guides the company’s every action particularly during the creation of a new motor car. The second – “Take the best that exists and make it better” – was clearly evident in the success of both Phantom Series II and Ghost Series II as they were carefully updated in 2012 and 2014 respectively. And when Rolls-Royce judged that it was time for an authentic gentleman’s Gran Turismo to return to the world stage, it was guided by the third part of Sir Henry’s maxim: “When it does not exist, design it.” And thus, Wraith was born. Now, the final part of this maxim has guided the Rolls-Royce design and engineering teams as they have worked to initiate a new age for open-top, super-luxury motoring. In a sector exclusively populated by the biggest of automotive compromises – the 2+2 seat configuration – Rolls-Royce has chosen to “accept nothing nearly right or good enough.” And so, the new Rolls-Royce Dawn, the world’s only true modern four-seater super-luxury drophead, was born. “It is always darkest just before the dawn” In the most challenging times, the phrase “It is always darkest just before the dawn” – originally coined by English Restoration preacher Thomas Fuller – resonates as a beacon of hope. This early morning darkness, where apparitions such as phantoms, ghosts or wraiths have been imagined, and where one’s apprehensions lurk, is brushed aside by an energising burst of early morning sunlight as one awakens to a new dawn and the endless possibilities of a new day. Such was the feeling in 1952 as the world was finally emerging from a period of economic austerity following protracted war. That year, the world looked forward in hope as the world’s first passenger jet, the British deHavilland Comet, made its first commercial flight, the Big Bang Theory of the creation of the Universe was first propounded, and Queen Elizabeth II ascended the throne of the United Kingdom. That very same year, the Rolls-Royce Silver Dawn drophead, which became the muse for the designers of the new Rolls-Royce Dawn, was finished by Rolls-Royce coachbuilders Park Ward and delivered to its first customer, Colonel W.A. Phillips in Canada. pindaramagazine.com.au Pindara Magazine 77
Pindara Private Hospital Magazine - Issue Eight
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